The results of a new survey have
shown the Ideal Wine Company team that consumers find certain wine-related
terms extremely confusing.
Special language
To become a wine enthusiast is to
enter another world. Wine has its own language and you need to understand
certain terms to figure out which vintages best suit your tastes and
preferences. Some of the words and phrases that are commonly used by wine
industry insiders are very specific, so they can be hard to understand if you
don’t have extensive knowledge of wine-making.
Consumer misunderstanding
The
Drinks Business recently reported that a poll commissioned by Taste4 has
indicated that there are certain wine-related terms that consumers just don’t
understand. ‘Tart’ – a word used to describe a more acidic wine, led the pack.
In total, 32% of respondents didn’t know its real meaning; as many as 11%
thought it was used to describe a “cheap, brash wine unsuitable for respectable
company.”
Meanwhile, only 23% of
respondents understood what the word ‘terroir,’ which is used to describe how
environment influences the taste and flavour of wine, meant. According to The
Drinks Business just 20% of people questioned by Taste4 knew that when you say
“a wine has legs” you’re referring the droplets of wine that form in the glass,
which are used to indicate its alcohol content.
Tom Laithwaite of Taste4
commented on the results of the survey. He said: “The way we drink wine has
become more casual, informal and leisurely, but the language wrapped around it
hasn’t moved with the times. People want to learn more about wine and discover
new tastes without being confused or awkward when buying it or talking about it
with their friends.”
Wine glossary
That’s exactly why you should
check out the Ideal Wine Company websites Glossary Page. It
breaks down the vital wine-related terms you need to know to ensure you buy the
right Ideal Wine Company product for your tastes and preferences, to ensure you
have a fabulous drinking experience!
