New statistics have made it clear
to the Ideal Wine Company team that US wine consumption volumes are set to grow
significantly by 2025.
Largest wine market
The US has become the largest
wine consumption market in the world. Figures quoted
by The Drinks Business show that American wine enthusiasts drank 339.6 million
cases of wine in 2014. This equates to 13% of international wine sales, which
hit 2,635 million cases last year.
Consumption growth
A new Wine Intelligence report,
titled “Future Wine Consumers in the US Market,” has shown that the country’s
wine consumption market is set to expand. Market analysis forecasts indicate
that US wine consumption will grow by 11.3% from 2014 to 2018, to hit 377.9 million
cases.
Furthermore, the Wine
Intelligence report found that the amount of “regular wine drinkers” in the
North American country will increase significantly from 2015 to 2025. At the
moment this number stands at 93 million. By the end of the next decade it will
climb to 109 million – 44% of all US adults.
Most valuable market on earth
The chief operating officer of
Wine Intelligence, Richard Halstead, commented on the results of the report. He
said: “Whether one likes it or not, the fortunes of the world wine industry are
indelibly linked to the behaviour of the American wine drinker over the next
decade.”
The chief operating officer went
on to note: “The USA is the most valuable market for wine on earth, and our
report shows that changing population and cultural norms are likely to mean
that it will consolidate its top ranking over the next (few) years.”
Try Californian wine
The USA may be set to expand its
wine consumption numbers significantly by 2025 because they’re so good at
making our favourite tipple. The state of California is particularly known for making
excellent red vintages. If you want to see why the Golden State is known for
making fantastic wine, why don’t you buy the
Screaming Eagle 1993 from the Ideal Wine Company today!
